The construction industry is booming, but the market is flooded with competition. This means that you need to be able to generate your own leads if you want to stay afloat and grow more successful than your competitors. Here are some common challenges that can undermine a company’s lead generation efforts:
Not utilising digital marketing
The first challenge is not utilising digital marketing. If you're like most construction companies, you've already spent years building your business by relying on old-school marketing tactics such as print and radio advertising. While these can still be valuable strategies for some industries and businesses, the fact is that a lot of people are ignoring an important new source of leads: digital marketing.
Digital marketing is an easy way to reach a wide audience at little to no cost—and it's much cheaper than traditional forms of advertising! You can use online platforms like Facebook, Instagram or Google to generate organic & paid leads for your business or get more repeat custom and sales from existing customers.
Not having a website that converts
While a website is not the only way to generate construction leads, it is by far the best. A brochure or business card can be left behind in a home or office while the homeowner/client may remember your phone call, even if they don't call you back. A trade show can be great for networking, but many people attend them just to check out new products and services offered by their competitors. The fact is that most homeowners are looking online when trying to find a contractor or service provider.
In addition to being easy and cost-effective ways of reaching potential clients, websites are also extremely effective at converting leads into sales if done right.
Having no marketing collateral
Now, you may be thinking “I don’t need a website or marketing collateral. I already have a ton of clients!” But if you don’t have any marketing collateral, it can be more difficult to get new leads and convert them into paying customers.
You need good pictures and videos on your website so that potential customers can see what your work looks like up close. You also need reviews from other people who have used your services in the past; this shows that they were happy with the results they got by using your services. And finally, having good social media pages helps people find out more about how trustworthy you are as well as keeping them updated on all of the latest developments at your company (and yes, we do mean all).
Conclusion
If you’re looking for ways to increase your construction lead generation and decrease marketing costs, contact us today. We are a digital marketing agency that specialises in helping businesses generate more leads online. We can help you with everything from developing a website to setting up social media accounts, creating marketing collateral like infographics or videos—even doing all the legwork involved with getting listed on directories like Yelp!
If you are wondering where to start, and would like some advice, schedule a free consultation with one of our digital consultants for further guidance. All you need to do is get in touch!
Yours sincerely
– A Blu Zetterian
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