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  • Writer's pictureBlu Zetta

As The Market Changes – Is Your Business Being Left Behind?

Updated: Jul 22, 2021

Many businesses were under pressure before the tide of events that have hit us globally. But now what was pressure has become a matter of survival for many businesses.

As the market changes – is your business being left behind?

UK businesses are battling to stay afloat from the impact of the pandemic, and the list of well-known businesses struggling to keep the lights on or collapsing completely goes on and on.

And yet despite ever changing events; there is a distinct difference between online retailers and those businesses who are able to reach prospects who are still spending –– and other businesses who are unable to adapt, and were unprepared digitally –– and are now drowning and struggling.

The crux of the matter is this – SINK OR SWIM ?

Until now many businesses haven’t considered diversifying digitally, and so are finding they have been left behind – is that you?

Many business who were prepared and had a digital strategy in place, from various sectors ranging from home goods, food, furniture, electronics, home improvements, building and landscaping to restaurants –– have thrived in this climate.

In this world, there is a fixed system of paying it forward, and it is the actions of yesterday that dictate the comfort of today. What are you doing today to ensure your business is set-up for success in the world of ‘new normal’?

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Even with Rishi Sunak's ‘Eat out to help out” scheme, many businesses found revenue increased or remained stable, but their profit margins are too low, and they are attracting the wrong kind of clientele all together. They now need to target new customers –– the ones who are still spending even now.

Today –  ‘what’ we do hasn’t changed –– it's only ‘how’ we do it! To survive in the world of business, you have to find new ways of doing things, new ways of telling people about what it is you do and new ways of reaching customers.

As the survival of many businesses now hangs in the balance – what is your plan for your business to not only survive, but thrive in this climate?

It is important that if businesses are going to survive, they adapt to the new landscape. You can do nothing, or you can see what viable and realistic options and tools are available to your business right now – the choice is yours.

You need to reach the right people, at the right time with your business offering, and in today's world the most effective way to do this is digitally.

The customers are still there, and if you want to reach them you need to ensure you are visible and set your business apart from the noise.

If you would like to find out your options, and discuss new ideas, find out what strategies other businesses who are thriving are employing, and discuss possible approaches –– get in touch and we'll be happy to give you a completely free consultation.

Part of business is about making decisions today that shape tomorrow, but in order to make the right decisions you need the right information and tools and your disposal.

Yours sincerely

– A BluZetterian

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